Drive Sober or Get Pulled Over
2013 Holiday Crackdown
December 13 - January 1
The holiday season is a particularly dangerous time on the roads. Alcohol-impaired driving claimed 10,322 lives last year, an increase of 4.6 percent compared with 2011. Between Thanksgiving and New Year’s Eve, as many as 900 people could lose their lives in drunk driving crashes nationwide.
That’s why State Highway Safety Offices are working with their state and local law enforcement partners this holiday season to apprehend drunk drivers and remind all drivers to Drive Sober or Get Pulled Over. See below for a list of specific state activities.
- Alabama—The Law Enforcement and Traffic Safety Division of the Alabama Department of Economic and Community Affairs is partnering with local and state law enforcement agencies to boost enforcement of impaired driving laws. Law enforcement officials also are looking for speeding, seat belt and child restraint violations. Checkpoints are being set up, especially in areas known for a high number of alcohol-related crashes, with law enforcement officials working overtime. Some local departments are hosting media events to increase awareness, and news releases and social media are being used to alert news media and residents of this increased enforcement.
- Arizona—Numerous impaired driving deployment activities will occur during the holiday season throughout the state, including sobriety checkpoints and saturation patrols. Arizona Governors's Office of Highway Safety Director, Alberto Gutier said “We want everyone to enjoy the Holiday Season, a time for reflection and gratitude, but to do so responsibly by having a designated driver, calling a friend, or taking a taxi home.” The Governor’s Office of Highway Safety is reminding drivers of the dangers of drunk driving with the following messages: “Drive Hammered…Get Nailed!” “Get a DD… not a DUI!” “Know Your Limit” “Don’t Drink and Drive.”
- California—The California Office of Traffic Safety has partnered with various law enforcement agencies to deploy not only sobriety checkpoints, but also 39 special multi-agency DUI Task Force Strike Teams, hundreds of local DUI saturation patrols and special warrant/probation sweeps targeting the "worst of the worst" repeat offenders. More than 600 digital freeway message signs remind millions of commuters and holiday travelers to “Report Drunk Drivers – Call 911!" California will be launching a new public awareness effort combining social media promotion, bars, broadcast media and Internet to spotlight designated sober drivers. The new effort, titled DDVIP, begins with a new smartphone web-based app that directs designated drivers to maps showing locations and descriptions of nearby bars that have signed up to be part of a network offering free non-alcoholic drinks and other incentives to designated sober drivers. DD’s are encouraged to review drinks, bars and incentives on various social media including a dedicated DDVIP Facebook, Twitter and Instagram presence.
- Connecticut—the Connecticut Office of Highway Safety has a holiday campaign that is running in both English- and Spanish-language media outlets from November 24, 2013, to January 1, 2014, comprising television and radio spots, billboards, and web banners that feature both state and local law enforcement officials. The Highway Safety Office will once again partner with UConn athletics (football and basketball) to offer a sober driver seat upgrade and holiday television and radio commercials with men’s basketball head coach, Kevin Ollie. A new partnership has been created with the Connecticut Association of Schools that includes sober driving public awareness announcements and signage at high school tournament games. The presence of impaired driving efforts on Facebook and Twitter has been increased via public outreach sponsorships and events. Also, 45 sobriety checkpoints are scheduled during this timeframe, which will be conducted by the local and resident trooper town’s law enforcement.
- Georgia—Law enforcement agencies from all corners of the state with be joining the Georgia Governor's Office of Highway Safety (GOHS) December 13, 2013, to January 1, 2014, to highlight impaired driving awareness during the Drive Sober or Get Pulled Over mobilization. GOHS is also supplementing the period with their overall holiday safe driving campaign, Season For Safety. Press events will be conducted in multiple cities to announce high-visibility crackdown activities and GOHS will also be aided by the Georgia State Patrol, with plans for a Spanish-speaking trooper to tour the state conducting interviews on Spanish-language radio stations. GOHS will be distributing campaign coasters with a special QR code to their Drive Sober Georgia smartphone app in various bar districts. Finally, GOHS will be using Facebook and Twitter to get their holiday messaging out to the state’s 18-34-year-old, high-risk drivers using social media.
- Hawaii—Hawaii will conduct its annual season crackdown with checkpoints conducted by all county police departments starting at Thanksgiving and running every weekend until the week after New Years. Police departments are also encouraged to conduct checkpoints during the week whenever manpower permits, and also one day a week by each Patrol District on each island. News releases are sent by each police department notifying the public about the checkpoints during the holiday period.
- Idaho—Since sobriety checkpoints are not allowed in Idaho, all law enforcement agencies statewide participate during the mobilization by stepping up DUI enforcement patrols. In addition to stepped up enforcement, state police, sheriff, and local law enforcement agencies perform O/T DUI patrols that provide additional officers during high impaired driving times.
- Illinois—The Illinois Department of Transportation, the Illinois State Police and over 250 local law enforcement agencies across the state will participate in the 2013 Drive Sober or Get Pulled Over holiday crackdown. An extensive media plan will amplify the strong enforcement message and will include local and statewide news releases, media availabilities at roadside safety checks, numerous radio interviews and an extensive paid radio/TV/Internet campaign. The crackdown will take place from December 20, 2013, through January 5, 2014, and is the culmination of an end-of-the-year push that began during the Thanksgiving Click It or Ticket mobilization.
- Iowa—The Governor’s Traffic Safety Bureau is working with local law enforcement agencies as they provide increased enforcement projects to help keep families safe on the roads this holiday season. Iowa is placing a strong emphasis on their media campaign during the holidays. Radio Iowa is airing a new impaired driving spot on 116 rural radio stations the week of December 9th. Iowa’s Interstate dynamic message boards are running impaired driving safety messages during December.
- Kentucky—Kentucky recorded a Public Service Announcement with the Governor and First Lady, encouraging drivers not only to drive sober, but to be sure to buckle up as it is the best defense against a drunken driver. The campaign will kick off with a press conference and roll out of the new "No DUI Kentucky" application, available at www.drivesoberky.com. A press release will be sent statewide in addition to the paid media comprising television, radio, coasters and posters in restaurants, signs on public transit and digital ads.
- Maryland—In December, Maryland's media and enforcement focus is entirely impaired driving prevention-related. Maryland supports national mobilization periods and also participates in a regional Checkpoint Strikeforce campaign, with heightened periods of enforcement through New Year's Day. Media opportunities will include press events, "wet demo" workshops on local radio and television, paid media and a heavy push on social media. Overhead Dynamic Message Signs across Maryland carry impaired driving prevention messaging. Maryland's full-time DUI enforcement team, known as the State Police Impaired Driving Reduction Effort, or SPIDRE works with local enforcement to augment enforcement capabilities in areas that are shown to have high instances of impaired driving-related crashes. On December 12, Maryland will host the 10th Annual Maryland Remembers ceremony to honor the victims of impaired driving-related crashes, an event that typically draws extensive media attention. Throughout the month of December, Maryland participates in a program that allows motorists to use the 911 emergency line to report suspected impaired drivers to the police. The program is completely anonymous and screens basic information (make and model of vehicle, roadway being travelled, description of driving behavior) that enable law enforcement to investigate the driving actions of a suspected impaired driver. The program receives extensive coverage through all media outlets and is a main focal point of overhead Dynamic Message Signs throughout the state.
- Massachusetts—More than 190 local law enforcement agencies and the Massachusetts State Police (MSP) are eligible for funding by the Executive Office of Public Safety and Security (EOPSS)/Highway Safety Division (HSD) to participate in the Drive Sober or Get Pulled Over high-visibility enforcement mobilization running December 13, 2013 through January 1, 2014. The MSP will conduct on-going sobriety checkpoints utilizing two mobile breath test vehicles (BATMOBILES) funded by HSD. Media outreach will include a partnership with Massachusetts Department of Transportation (MassDOT), the Registry of Motor Vehicles and the MSP for the use of no-cost digital billboards at key locations statewide. HSD paid media will include online banner ads as well as radio spots. Earned media will include sample news releases for use by local enforcement agencies. A press event is being planned for late December to build awareness of the dangers of impaired driving during the holiday season.
- Michigan—The Michigan Office of Highway Safety will use NHTSA’s designated driver messages on its website in mid- to late December. The artwork and messaging will also be provided to grantees and other traffic safety partners to use on their websites or social media sites, including the Michigan State Police, which has more than 41,000 followers on Facebook and nearly 8,000 on Twitter.
- Minnesota—Extra DWI patrols are being conducted by more than 400 law enforcement agencies to encourage people to make plans for a sober ride. An audio-visual library of television, radio and print PSAs is available on the Minnesota Department of Public Safety’s website. In addition to the video library, new “DWI Confession” videos will be used for social media. These confessions are DWI offenders who share their experience of how a DWI has impacted their life. The paid media effort also includes the TV spot "Toasted" (for New Year’s week) and the classic "Elf Arrested for DWI!" PSA. Partners are supporting the campaign by distributing Elf Arrest bar coasters and window clings.
- Mississippi—The Mississippi Office of Highway Safety will be participating in NHTSA’s national holiday drunk driving mobilization and has numerous events scheduled. All sub-grantees, including the MS Highway Patrol, will participate with high visibility enforcement campaigns. A statewide press conference will be held in Ridgeland/Jackson on Friday, December 13, and additional press events are scheduled in Meridian; the Greenwood, Delta area; the Sherman, Tupelo area; the Brookhaven, McComb and Natchez area and the Hattiesburg/Laurel area.
- Missouri—This year, the Missouri Coalition for Roadway Safety featured the Missouri State Highway Patrol in their Going Out Tonight? So Are We. holiday driving campaign. These images were placed in bars and restaurants serving alcohol, with posters and mirror clings in the restrooms, and drink coasters with the Drive Sober or Get Pulled Over logo. Locations focused on the Missouri counties that represent 75% of the state’s population and 75% of the alcohol-related fatalities. Rural radio advertising will also be focusing on these counties as well. Throughout the campaign Missouri's social media outlets will feature contests to Tweet and post your sober ride home and encourage use of the #DriveSoberMO hashtag. From Mid-December through New Year’s Day, Missouri's state, county and local law enforcement officials will be out aggressively looking for impaired drivers in force as part of the nationwide crackdown. The crackdown will include high-visibility enforcement and high-profile events to curb impaired driving over the winter holidays.
- Montana—The Montana Department of Transportation State Highway Traffic Safety Section is working with local law enforcement and the State Highway Patrol this holiday season to step up impaired driving patrols to enforce Montana’s impaired driving and seatbelt laws. This effort will be paired with a radio and targeted online and web media campaign to raise awareness of the additional patrols and remind the public to Drive Sober or Get Pulled Over, "designate a sober drive" and "buckle up everyone, every time." Statewide press releases to reinforce the high visibility message will be issued, including a joint message from the Montana Attorney General and the Director of the Department of Transportation.
- Nebraska—State and local law enforcement agencies will add more than 7,500 hours of enforcement for sobriety check points and saturation patrols during the special holiday mobilization. The Nebraska Office of Highway Safety has wrapped a fleet of statewide delivery vehicles during the month of December with drunk driving messages that encourage motorists to make a call to law enforcement to report suspected drunk driver vehicles.
- Nevada—Every law enforcement agency in Nevada has joined forces for the holiday drunk driving mobilization effort that will include media events in Las Vegas and Reno; on-air interviews with PIOs on radio station groups throughout the state and paid media support outdoor, online and broadcast. The state of Nevada not only requests that law enforcement speak at press events, but also coroners, who emphasize through personal experiences how driving impaired has a ripple effect on families and communities.
- New Jersey—New Jersey law enforcement is cracking down on drunk drivers as part of the year-end Drive Sober or Get Pulled Over campaign. Over 160 local police agencies and the New Jersey Division of State Police are receiving overtime enforcement grants to conduct saturation patrols and sobriety checkpoints. All police agencies have been asked to spread the Drive Sober or Get Pulled Over message by engaging their local media through the dissemination of press releases and public service announcements. The program is featured on the New Jersey Division of Highway Traffic Safety website, where public education information and collateral campaign materials are readily accessible to local municipalities and the general public. Local municipalities also are using banners and mobile video display signs as reminders of the dangers of drinking and driving.
- New Mexico—The New Mexico Department of Transportation, issued a press release to notify drivers of the Holiday Superblitz, and remind them to buckle up, watch their speed and don’t drink and drive. The New Mexico State Police, New Mexico Motor Transportation Police, and New Mexico Department of Transportation conducted a press conference related to the Holiday Superblitz, The Interstate 40 Challenge: The Drive toward Zero Fatalities and the Drive Sober or Get Pulled Over initiatives. The New Mexico Department of Transportation began airing anti-DWI media to promote a new smartphone application to help combat the DWI problem in New Mexico. The free ENDWI app is now available to anyone with an iPhone or Android phone. The app will allow users to report DWI, call a cab and/or phone a friend to obtain a safe ride home.
- New York—The Governor's Traffic Safety Committee (GTSC), the New York State STOP-DWI Association, and local and state police are joining forces to participate in the Holiday STOP-DWI Enforcement crackdown, running December 13, 2013, through January 1, 2014. Saturation patrols, sobriety checkpoints and underage drinking bar sweeps are all part of the effort. In addition, county STOP-DWI programs are holding local press conferences to localize their message. GTSC has also begun airing NHTSA’s Drive Sober or Get Pulled Over television and radio commercial statewide through New Year's Day as well as the “Drugged Driving is Impaired Driving” commercial. In addition, both the Chiefs of Police and Sheriffs’ Associations are publicizing the crackdown and associated materials on their respective websites.
- North Dakota—North Dakota law enforcement agencies will be conducting high visibility DUI enforcement during the holiday season to deter drunk driving. Paid media will run from December 15-31, 2013 with the primary message – Don’t Forget TODD (TO Designate a Driver) – to encourage the public to designate a sober driver. .
- Oklahoma—The Oklahoma Highway Patrol and local law enforcement agencies will be taking part in cooperative and individual impaired driving enforcement activities during the holidays, including two OHP HVE periods (Nov. 22 through Dec. 1, and Dec. 13 through Jan. 1). News releases will be sent out around Thanksgiving, Christmas, and New Year's Eve related to impaired driving prevention; Oklahoma Highway Safety Office Facebook and website features will also emphasize the importance of designating a non-drinking driver. Individuals from a number of law enforcement agencies statewide have recorded radio announcements that will air as PSAs on local stations during the holidays.
- Pennsylvania—Pennsylvania is conducting increased DUI enforcement throughout December as part of the statewide Operation Safe Holiday campaign. More than 600 municipal police and all State Police troops are expected to participate. Last year during the holiday crackdown, 190 DUI and 201 speeding citations were written. The Pennsylvania Department of Transportation expects that increased police participation will lead to fewer impaired driving crashes and fatalities. Press conferences and other public awareness events are occurring in all 11 PennDOT districts. The PA DUI Association Victims Moving Memorial is the focus behind many of the press events. Additionally, video message boards across the state are displaying the “Be a Hero, Be a Designated Driver” message in support of the HERO campaign.
- Rhode Island—The Rhode Island Department of Transportation’s Office of Highway Safety (OHS) is conducting a high-visibility overtime enforcement campaign with all 38 municipal police departments and the Rhode Island State Police throughout the crackdown period. This enforcement is supported by a media campaign that includes cable and broadcast television, radio, online, public transit buses and outdoor billboards using the Drive Sober or Get Pulled Over slogan. This effort complements ongoing impaired driving advertisement at sporting events. The Department also has authored a new commercial for television and online use during this campaign, available in both English and Spanish. RIDOT will join many of its safety partners, including the R.I. State Police, Providence Police Department, the R.I. Department of Health and MADD-RI for a press event featuring a "wet lab," in which people will consume alcohol while submitting to breath and field sobriety tests that will showcase the Intoxilyzer 9000, a next-generation breath testing instrument that RIDOT and the R.I. Department of Health's Forensic Breath Unit is making available to all police departments in Rhode Island by the end of the current fiscal year.
Another recent activity was MADD-RI's annual Candlelight Vigil, with more than 300 attendees featuring family and friends of drinking and driving victims sharing their tragic stories of loss. RIDOT and its safety partners also will use Facebook and Twitter to distribute messages on the dangers of drinking and driving. Prior to the enforcement period, RIDOT will provide a calendar with suggested messages suitable for both social media sites, including hashtags, graphics, videos and links to support each message. Through this grassroots approach, many voices, not just RIDOT’s, will be talking about the dangers of impaired driving simultaneously.
- South Carolina—As a lead-in to the Sober or Slammer! crackdown, SCDPS will launch a designated driver campaign in the Greenville area, called "Be a SANTA! A Sober All Night Totally Awesome Designated Driver." The campaign is designed to complement enforcement activities and safe ride services, and uses billboard and television advertising featuring a unique and audience-capturing special effect. “Be a SANTA” emphasizes the importance of designated drivers choosing ahead of time to remain alcohol-free all night long. The Sober or Slammer! holiday crackdown combines paid/earned media and law enforcement, using a previously produced TV ad featuring law enforcement agencies and officers from around the state and incorporating the state’s commitment to Target Zero, the state’s new effort eliminate traffic fatalities. By way of the TV ads, viewers are also encouraged to report impaired drivers by calling *HP (*47). The state DOT is also featuring “Statewide DUI Crackdown in Progress” messages on its variable message boards during campaign weekends. Enforcement runs December 13, 2013 through January 1, 2014, with public safety checkpoints and saturation patrols. Over 180 local law enforcement agencies will participate in the mobilization. On December 12, the state’s Office of Highway Safety and Justice Programs will hold press events in each of seven SC Highway Patrol Troops around the state at a variety of locations to launch the campaign.
- Tennessee—The Tennessee Governor's Highway Safety Office (GHSO) works diligently to ensure all drivers ARRIVE at their destinations safely. Throughout the year and especially during the holiday season, GHSO partners with law enforcement throughout the state to combat risky driver behaviors. The 2013 enforcement campaign launched December 4th with an impaired driving press event featuring Chiefs of Police for multiple counties, Troopers from the Tennessee Highway Patrol, MADD and State Officials announcing the start of the Holiday Season enforcement period, and guest speaker Mary Paige, mother of Jessica Paige Muller, who was killed in 2008 by a drunk driver. GHSO and Middle Tennessee Law Enforcement agencies announced a 50-county enforcement campaign December 13th to encourage Tennesseans to make safe choices when driving on Tennessee roadways. Law enforcement will step up traffic safety initiatives throughout the Holiday Season. The GHSO will continue to work with traffic safety partners across the state to heighten the safety messages ensuring all drivers ARRIVE!
- Texas—Texas Department of Transportation (TxDOT) kicked off the statewide Holiday Impaired Driving Prevention Campaign December 3rd, and the campaign runs thru January 1st. TxDOT wants to make sure all Texans add planning for a sober ride home to their holiday to-do lists, and is asking Texans to pledge to have a sober ride and to help secure sober rides for friends and family at soberrides.org. Public outreach includes community events, social media and advertisements (TV, radio, billboards, innovative digital messaging). TxDOT unveiled the “Sober Ride Sleigh,” a donated limousine decorated to look like a giant holiday gift (complete with holiday decorations inside!), which will travel to 15 Texas cities to spread the message at media opportunities, events and parades, encouraging everyone to give the gift of a sober ride. Many Texas employers have agreed to promote or sponsor sober rides to their employees attending company holiday parties. The Texas Hospitality Association is distributing millions of sober driver messages and other materials across the state in stores, bars, and restaurants where alcohol is sold. For the Christmas/New Year’s holiday period, Texas plans to focus on impaired driving enforcement, with more than 50 local, county, and state law enforcement agencies participating in the Impaired Driving Mobilization. This mobilization is matched with the already 51 Selective Traffic Enforcement Program (STEP) projects with DWI enforcement TxDOT is funding in FY2014. With the help of the Department of Public Safety, media events and added patrols, more than 20 million people will be reached in order to drive down the number of alcohol-related crashes this holiday season.
- Vermont—For the holiday DUI campaign, Vermont plans to use the Drive Sober or Get Pulled Over tag line and paid media to introduce a new PSA using the "Drive Hammered, Get Nailed" tag line. All of Vermont's law enforcement agencies will be getting a full packet of information about how to sign up for participation, including a program description, registration form, recap form, officer's activity form and a 'heat map' that shows impaired driving crashes and arrests. For the past few campaigns, more than 82% agencies have participated. Vermont's DUI Task Force is made up of four teams of several officers in four geographic areas of the state, and will be activated for at least one saturation patrol in each area during the campaign.
- Virginia—The Virginia Highway Safety Office (VaHSO) is conducting mass media outreach during the month of December, including TV spots, radio spots, theater screens and websites. Virginia is extremely active in the NHTSA Region 3 Checkpoint Strikeforce campaign, airing TV, cable, and radio ads. This year, 171 local law enforcement agencies, as well as the Virginia State Police, will participate in targeted saturation patrols and sobriety checkpoints. In addition, the State Police will also participate in Holiday Lifesaver Weekend. This year it will be on the weekend of December 20 at 0001 hours through 2400 hours on December 23 with a minimum of 700 troopers working at some time that weekend to address DUI-related offenses. All VSP areas are asked to increase DUI enforcement through either saturation patrols or sobriety checkpoints during the select period. Additionally, in many locations, VSP will also contact and work with the local police departments and Sheriff’s Offices, since manpower for checkpoints is demanding on local resources.
- Washington—Extra DUI patrols will take place statewide in Washington between November 27 and January 1. As part of this High Visibility Enforcement campaign, the Washington Traffic Safety Commission developed WAdrivetozero.com to showcase a video in which state residents were asked what they believe traffic safety goals should be for the state and for their families. The video explains Washington State’s goal of Target Zero. The website also provides safety tips for Holiday partygoers and hosts, and features a link to printable designated driver gift cards. News releases will be customized with local information and distributed statewide announcing the extra patrols and the website. Our media campaign will target men age 18-34 using television, radio, and online mediums. The Washington State DOT will display DUI enforcement messages on variable message signs and will broadcast PSAs on its Highway Advisory Radio System. Print materials include English/Spanish cards for use by law enforcement during traffic stops and coasters for placement in bars and restaurants.
- West Virginia—The West Virginia Governor's Highway Safety Program treats the time frame between Thanksgiving and New Year's Day as one blitz period. It releases approximately $200,000 in television and $50,000 in radio advertising. The state's eight regional programs contribute another $5,000 - $10,000 in additional radio advertising. Front page sticky note ads are being placed on the state’s largest newspapers on Black Friday, Christmas Eve and New Year’s Eve. Approximately $200,000 is being devoted toward funding overtime for law enforcement to conduct DUI patrols and 30 sobriety checkpoints across the state. Local law enforcement leaders are asked to conduct press conferences to raise awareness of the holiday drinking and driving issue.