FOR IMMEDIATE RELEASE
September 23, 2009
Contact: Jonathan Adkins
GHSA Produces Multicultural Guide for Safety Highway Safety Offices
Publication Funded by State Farm Will Assist States in Reaching Diverse Communities
WASHINGTON, D.C.—The Governors Highway Safety Association (GHSA) has announced the availability of a new publication, Closing the Circle: A Multicultural Primer for State Highway Safety Offices. The resource was developed by GHSA with a grant from State Farm®. The report is very timely as the nation is quickly becoming more diverse. In fact, according to the U.S. Census Department, multicultural groups that now represent about one third of the population are expected to become the majority in 2042 and grow to 56 percent of the population in 2050.
The new tool outlines various guidelines that will help State Highway Safety Offices (SHSOs) in their outreach to multicultural groups both at the state and local level. The publication is intended to help highway safety practitioners identify ways to understand the cultural and language barriers that exist with multicultural groups and facilitate the developments of effective traffic safety messages and programs. The publication details successful examples of states working with diverse partners to implement effective traffic safety programs. Additionally, a variety of tools and resources are documented to assist SHSOs.
The fifty-page publication was developed by Elizabeth Vermette of the Vermette Group and GHSA Executive Director Barbara Harsha with the assistance and expertise of an Advisory Committee.
Advisory Committee Members:
- Pamela Alexander, Ford Motor Company Fund
- Christine Burkett, Iowa Governor's Traffic Safety Bureau
- Irwin Goldzweig, Meharry Medical College
- Richard Fimbres, Arizona Governor's Highway Safety Office
- Joy Hungate, The Century Council
- Leslie Moe-Kaiser, State Farm Insurance Companies
- Vicki P. Knox, MADD
- Marianne Trussell, Florida Department of Transportation
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About State Farm
State Farm insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada. State Farm's 17,700 agents and 68,600 employees serve 81 million policies and accounts -- more than 78.7 million auto, fire, life and health policies in the United States and Canada, and more than 1.9 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 31 on the Fortune 500 list of largest companies. For more information, please visit statefarm.com® or in Canada statefarm.ca®.
The Governors Highway Safety Association (GHSA) is a nonprofit association representing the highway safety offices of states, territories, the District of Columbia, and Puerto Rico. GHSA provides leadership and representation for the states and territories to improve traffic safety, influence national policy and enhance program management. Its members are appointed by their governors to administer federal and state highway safety funds and implement state highway safety plans. Contact GHSA at 202-789-0942 or visit www.ghsa.org.