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November 8, 2011

Ford Motor Company Fund Brings Award-Winning Driving Skills for Life Program to Coronado High School

SCOTTSDALE, Ariz.—Ford Motor Company brings its national, award-winning teen safe driving program, Ford Driving Skills for Life (Ford DSFL), to Coronado High School in Scottsdale, Ariz., on Wednesday, Nov. 9. Coronado High School, which is celebrating its 50th anniversary this year, is located at 7501 E. Virginia Avenue in Scottsdale, Ariz., and is part of the Scottsdale Unified School District.

Earlier this year, in response to the growing awareness about teen fatalities and driver distraction, the Ford Motor Company Fund, along with the Governors Highway Safety Association (GHSA), announced a $1 million expansion of Ford Driving Skills for Life (Ford DSFL) and launched a 30-city national tour. Due to the success of this national tour, Arizona tour dates were added to the schedule with the support of funding from Ford’s Operation Goodwill Phoenix program.

Students at Coronado High will participate in the Driving Skills for Life hands-on modules that will equip students with the fundamental skills necessary for safe driving. A morning assembly featuring Courtney Force, driver of the BrandSource Ford Mustang Funny Car for the NHRA Full Throttle Series and the youngest daughter of 15-time NHRA Funny Car World Champion John Force, and a speaker from Ford Motor Company will engage the entire student body on the issue of safe driving. There will also be a lunch period that brings together community partners like Red Means Stop Traffic Safety Alliance, local police and fire departments and other organizations.

“Student driver safety is always a concern, since vehicle crashes kill more teens than anything else in our country. We are looking forward to bringing the Ford Driving Skills for Life program to our campus,” said John Biera, principal at Coronado High School. “The hands-on modules conducted by Ford’s professional drivers will grab our students’ attention and provide them with crucial driving skills that will help prepare them for potentially dangerous road situations.”

Established in 2003 by the Ford Motor Company Fund, the Governors Highway Safety Association and a panel of safety experts, Ford Driving Skills for Life teaches newly-licensed teens the necessary skills for safe driving.

“We’ve had the opportunity to host several Driving Skills for Life programs in both Phoenix and Tucson over the years, and we always get a great response from local teens and their parents,” said Jim Graham, manager of the Ford Driving Skills for Life program. “This is the first time we are bringing the program directly to high schools in the state.”

Vehicle crashes are the leading cause of death for teenagers. Specifically, the majority of these crashes are attributed to inexperience in four key skill areas, which DSFL addresses: distractions, vehicle handling, space management and speed management.

“Arizona teen drivers represent a small percent of all licensed drivers, but they cause more than four times as many crashes as the average,” said Alberto Gutier, director of the Arizona Governor’s Office of Highway Safety. “Through partnerships like the Driving Skills for Life program, we can work to reduce the negative statistics associated with teen drivers.”

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About Ford Motor Company Fund and Community Services
Ford Motor Company Fund and Community Services is focused on building community through partnerships that promote education, driving safety and quality of life in communities where Ford does business. Established in 1949, and made possible by funding from Ford Motor Company, the Fund's programs include Ford Partnership for Advanced Studies, which provides high school students with academically rigorous, interactive learning experiences, and Ford Driving Skills for Life, a teen-focused safe driving initiative. Through the Ford Volunteer Corps, 20,000 Ford employees and retirees participate each year in a wide range of volunteer projects in their communities in more than 40 countries. For more information, visit

About Scottsdale Unified School District
Scottsdale Unified School District is one of Arizona’s most Excelling school districts, with 18 schools earning the state’s highest rating–Excelling. All Scottsdale schools are rated as Excelling, Highly Performing, Performing Plus or Performing by the Arizona Department of Education. For more information about Scottsdale Unified schools, please visit

Contacts: Stephanie Jarnagan
Becky Kelbaugh

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