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2010 GHSA Annual Meeting Program Cover Download Printed Program
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2010 Annual Meeting
Technology and Highway Safety:
What's Driving Our Future?

Kansas City, Mo., September 26 - 29

Presentations | Photos | Exhibit | Sponsor/Partners

Detailed Program

2010 Annual Meeting Index Page

Unless otherwise noted, all events will be held at the Hyatt Regency Crown Center.

Saturday, September 25
8:30 a.m. – 5:00 p.m. GHSA Executive Board Meeting
Executive Board Room
Luncheon sponsored by National Beer Wholesalers Association (NBWA)
Sunday, September 26
8:00 a.m. – 5:00 p.m. Registration
East Lobby Alcove
8:30 a.m. – 9:30 a.m. Orientation for New GHSA Members
(State Members Only)
Empire B
Sponsored by Johnson & Johnson
8:30 a.m. – 9:30 a.m. Territorial Highway Safety Offices Meeting
Empire A
9:30 a.m. – 10:30 a.m. Regional Meetings
Region I Executive Board Room
Region II Benton B
Region III Room 4014 - 40th Floor
Region IV Van Horn A
Region V Van Horn B
Region VI Van Horn C
Region VII Northrup Room
Region VIII Empire A
Region IX Empire B
Region X Empire C
10:30 a.m. – 10:45 a.m. Break
10:45 a.m. – 11:45 a.m. Town Hall Meeting
(State Members only)

Empire AB

Honorable David Strickland, Administrator, National Highway Traffic Safety Administration (NHTSA)
Honorable David Strickland
Administrator
National Highway Traffic Safety Administration (NHTSA)
Washington, D.C.
Bio
11:00 a.m. – 2:30 p.m. Exhibit Setup
Pershing Exhibition Hall
11:45 a.m. – 12:15 p.m. Lunch
(State Members only)

Empire AB
Sponsored by Mercer Consulting Group LLC
12:15 p.m. – 1:15 p.m. Training for GHSA State Members
Empire AB

Chris Murphy, Director, California Office of Traffic Safety
Chris Murphy
Director
California Office of Traffic Safety
Sacramento, Calif.
Bio
Betty Mercer, Principal, Mercer Consulting Group LLC
Betty Mercer
Principal
Mercer Consulting Group LLC
East Lansing, Mich.
Bio
1:15 p.m. - 1:30 p.m. Break
1:30 p.m. – 1:45 p.m. Update on Ford Driving Skills for Life Program
(State members only)

Empire AB

Jim Graham, Community Relations Manager, Ford Motor Company Fund
Jim Graham
Community Relations Manager
Ford Motor Company Fund
Dearborn, Mich.
1:45 p.m. – 5:30 p.m. GHSA Business Meeting
(State members only)
Empire AB
3:00 p.m. – 3:30 p.m. Welcome Break in Exhibit Hall
Pershing Exhibition Hall
Sponsored by The Century Council
3:00 p.m. – 5:00 p.m. Exhibits Open
Pershing Exhibition Hall
5:45 p.m. First bus leaves for National World War I Museum
6:00 p.m. – 9:00 p.m. Opening Reception
National World War I Museum at Liberty Memorial
9:00 p.m. Last bus leaves for Hyatt Regency Crown Center
Monday, September 27
7:30 a.m. – 8:30 a.m. Continental Breakfast in Exhibit Hall
Pershing Exhibition Hall
Sponsored by Mazda North American Operations
7:30 a.m. – 4:30 p.m. Registration
East Lobby Alcove
7:30 a.m. – 4:30 p.m. Exhibits Open
Pershing Exhibition Hall
Cyber Café sponsored by Street Smarts Interactive
8:30 a.m. – 10:00 a.m.

Opening General Session
Atlanta Ballroom

Welcome:

Vernon Betkey, Chairman, Governors Highway Safety Association (GHSA) and Director, Maryland Highway Safety Office
Vernon Betkey
Chairman
Governors Highway Safety Association (GHSA)
and Director, Maryland Highway Safety Office
Hanover, Md.

Opening Ceremonies:

  • Presentation of the Colors – Missouri State Patrol Troop A Honor Guard
  • Pledge of Allegiance – Vernon Betkey
  • National Anthem – Corporal Andrew Henry

Missouri Welcome:

Kevin Keith, Interim Director, Missouri Department of Transportation
Kevin Keith
Interim Director
Missouri Department of Transportation
Jefferson City, Mo.
Bio

Keynote Speakers:

Honorable David Strickland, Administrator, National Highway Traffic Safety Administration (NHTSA)
Honorable David Strickland
Administrator
NHTSA
Washington, D.C.
Bio
Honorable Peter Appel, Administrator, Research and Innovative Technology Administration (RITA)
Honorable Peter Appel
Administrator
Research and Innovative Technology Administration (RITA)
Washington, D.C.
Bio
9:00 a.m. – 10:00 a.m. Spouse/Guest Orientation
Executive Board Room
Sponsored by the Alliance of Automobile Manufacturers
10:00 a.m. – 10:45 a.m. Morning Break in Exhibit Hall
Pershing Exhibition Hall
Sponsored by State Farm®
10:45 a.m. – 12:15 p.m.

Workshop 1
Impaired Driving: They Do It Because They Can!

Atlanta Ballroom
In this session, speakers will discuss DWI courts, South Dakota’s 24/7 sobriety project, and implementation of the New York ignition interlock law.

Moderator:

  • Chuck DeWeese, Assistant Commissioner, New York Governor’s Traffic Safety Committee, Albany, N.Y.

Speakers:

  • David Wallace, Director, National Center for DWI Courts, Alexandria, Va.
  • David Swarts, Commissioner and Governor’s Representative, New York State Department of Motor Vehicles, Albany, N.Y.
  • Robert Maccarone, Deputy Commissioner and Director, NY Division of Criminal Justice Services, Office of Probation and Correctional Alternatives, Albany, N.Y.
  • Stephen Talpins, Chief Executive Officer, National Partnership on Alcohol Misuse and Crime (NPAMC), Rockville, Md.

Workshop 2
Highway Safety Communication in the Age of Social Media

Empire AB
Newspapers, radio, and TV stations are cutting reporter positions, reducing usable time and space for news. The public, more than ever, is turning to the Internet as the place for news. How can the State Highway Safety Office tap into this resource? This workshop will provide some answers.

Moderator:

  • Andrea Summers, Traffic Safety Program Manager and GHSA Strategic Communications Committee Chair, Delaware Office of Highway Safety, Dover, Del.

Speakers:

  • Susan Gorcowski, Associate Administrator, Office of Communications and Consumer Information, NHTSA, Washington, D.C.
  • Richard Palmer, Officer and Public Safety Specialist, Washington Township Fire Department, Dayton, Ohio
  • Scott Monty, Global Digital and Multimedia Communications Manager, Ford Motor Company, Dearborn, Mich.

Workshop 3
What’s in a Poll? Best Practices in Behavioral Data Collection

Chouteau Rooms
In this workshop, presenters will discuss survey modes, best practices in survey design and how to leverage your findings to engage the media, the legislature and the public. There will even be an exercise to help you sharpen your polling skills!

Moderator:

  • Pam Fischer, Director and Governor’s Representative, New Jersey Division of Highway Traffic Safety, Trenton, N.J.

Speakers:

  • Peter Woolley, Director, Fairleigh Dickinson PublicMind Poll, Madison, N.J.
  • Michael Prince, Director and Governor’s Representative, Michigan Office of Highway Safety Planning, Lansing, Mich.
  • Terry Pence, Traffic Safety Director, Traffic Operations Division, Texas Department of Transportation, Austin, Texas
12:15 p.m. – 2:15 p.m.

2010 GHSA Highway Safety Awards Luncheon
San Francisco and New York Ballrooms
Sponsored by Volvo

Master of Ceremonies:

Troy Costales, Chairman, GHSA Member Services Committee and Administrator and Governor’s Representative, Oregon Transportation Safety Division
Troy Costales
Chairman
GHSA Member Services Committee
and Administrator and Governor’s Representative
Oregon Transportation Safety Division
Salem, Ore.
2:30 p.m. – 4:00 p.m.

Workshop 4
Distracted Driving and Managing Technology

Atlanta Ballroom
The purpose of this workshop is to explore if technology can be useful to the motoring public without becoming a deadly distraction. Speakers will discuss the benefits and challenges of technology, how technology can be used safely, and what can be done to reduce or limit distracting technology.

Moderator:

  • Tina O’Grady, Administrator, Ohio Traffic Safety Office, Columbus, Ohio

Speakers:

  • David Teater, Director, Transportation Initiatives, National Safety Council, Itasca, Ill.
  • Scott Schmidt, Manager of Vehicle and Safety Regulation, Alliance of Automobile Manufacturers, Washington, D.C.
  • Michael Brown, Director, Office of Impaired Driving and Occupant Protection, NHTSA, Washington, D.C.
  • Matthew Howard, Co-Founder and Executive Chief Officer, ZoomSafer, Reston, Va.

Workshop 5
Best Practices in Electronic Grants Management Systems

Chouteau Rooms
This workshop will explore successful systems which provide grantees the ability to complete online applications and submit via a web portal while also allowing states to review or modify grants electronically and manage grant applications from solicitation to close out.

Moderator:

  • Bridget White, Administrator, Arkansas State Police Highway Safety Office, Little Rock, Ark.

Speakers:

  • Spencer Moore, Deputy Director, Georgia Governor’s Office of Highway Safety, Atlanta, Ga.
  • Bill Whitfield, Highway Safety Program Administrator, Missouri Department of Transportation, Jefferson City, Mo.

Workshop 6
DDACTS: Past, Present And Future

Empire AB
This workshop will focus on the implementation of Data Driven Approaches to Crime and Traffic Safety (DDACTS). Speakers will discuss how this approach is being utilized and plans for the future.

Moderator:

  • Kendell Poole, Director, Tennessee Governor’s Highway Safety Office, Nashville, Tenn.

Speakers:

  • Michael Geraci, Director, Office of Safety Programs, NHTSA, Washington, D.C.
  • Ryan Klitzsch, Traffic Safety Division Director, Indiana Highway Safety Office, Indiana Criminal Justice Institute, Indianapolis, Ind.
  • Captain Scott Silverii, Uniform Patrol Division Commander, LaFourche Parish Sheriff’s Office, Thibodaux, La.
4:00 p.m. – 4:30 p.m. Afternoon Break in Exhibit Hall
Pershing Exhibition Hall
Sponsored by Cambridge Systematics, Inc.
4:30 p.m. – 5:30 p.m.

Special NHTSA Briefing
Clicking to Crash Data

Chouteau Rooms
This special session will provide a live demonstration of NHTSA’s National Center for Statistics and Analysis’s web pages with an emphasis on finding your state’s data. New features of the State Traffic Safety Information (STSI) website and its maps will be featured. The session will demonstrate what you need to do if you don’t find the data you are looking for. The session will also include a brief update on other data related items, time permitting.

Facilitator:

Dennis Utter, Director, Office of Traffic Records and Analysis, National Center for Statistics and Analysis, NHTSA
Dennis Utter
Director, Office of Traffic Records and Analysis
National Center for Statistics and Analysis
NHTSA
Washington, D.C.
6:00 p.m. – 7:00 p.m. Reception for 2010 Sponsors, Associate Members and GHSA Executive Board
(By invitation only)
Terrace Restaurant (Mezzanine Level)
  Dinner on your own
Tuesday, September 28
7:30 a.m. – 12:15 p.m.

Registration
East Lobby Alcove

7:30 a.m. – 8:30 a.m. Continental Breakfast in Exhibit Hall
Pershing Exhibition Hall
Sponsored by Digital Ally
7:30 a.m. – 1:45 p.m.

Exhibits Open
Pershing Exhibition Hall
Cyber Café sponsored by AARP Driver Safety Program

8:30 a.m. – 10:00 a.m.

General Session
Atlanta Ballroom

Moderator:

Lowell Porter, GHSA Vice Chairman and Director and Governor’s Representative, Washington Traffic Safety Commission
Lowell Porter
GHSA Vice Chairman
and Director and Governor’s Representative
Washington Traffic Safety Commission
Olympia, Wash.
Bio

Speakers:

Captain Glenn Hansen, Howard County Department of Police

Captain Glenn Hansen
Howard County Department of Police
Ellicott City, Md.

Adrian Lund, President, Insurance Institute for Highway Safety

Adrian Lund
President
Insurance Institute for Highway Safety
Arlington, Va.

Peter Kissinger, President and CEO, AAA Foundation for Traffic Safety

Peter Kissinger
President and CEO
AAA Foundation for Traffic Safety
Washington, D.C.
Bio

10:00 a.m. – 10:45 a.m. Morning Break in Exhibit Hall
Pershing Exhibition Hall
Sponsored by Wine and Spirits Wholesalers of America, Inc. (WSWA)
10:45 a.m. – 12:15 p.m.

Workshop 7
Helping Teens Drive Safely

Atlanta Ballroom
This workshop will focus on improving the driving skills of teens through technology, legislation and parent involvement.

Moderator:

  • Marianne Trussell, Chief Safety Officer, Florida Department of Transportation, Tallahassee, Fla.

Speakers:

  • Jim Graham, Community Relations Manager, Ford Motor Company Fund, Dearborn, Mich.
  • Michele Huitric, Health Communications Lead, Centers for Disease Control and Prevention, Atlanta, Ga.
  • Pam Fischer, Director and Governor’s Representative, New Jersey Division of Highway Traffic Safety, Trenton, N.J.

Workshop 8
Shifting Cultural Gears

Empire AB
This workshop will focus on how to change the culture regarding traffic safety by exploring past public health cultural changes, reviewing highlights of the National Summit on Rural Traffic Safety Culture, examining difficulties in obtaining legislative support for traffic safety and discussing changing the culture in our own organizations.

Moderator:

  • Mary Hunter, Highway Safety Manager, Idaho Transportation Department, Boise, Idaho

Speakers:

  • Denise G. Osborn JD, MPH, Director, Injury Prevention & Behavioral Health, Association of State and Territorial Health Officials (ASTHO), Arlington, Va.
  • Lilliard Richardson, Professor, Truman School of Public Affairs, University of Missouri, Columbia, Mo.
  • Bernard Arseneau, State Traffic Engineer and Director of Policy, Safety and Strategic Initiatives Division, Minnesota Department of Transportation, St. Paul, Minn.

Workshop 9
New Seat Belt Survey Methodology: A Discussion

Chouteau Rooms
This workshop will be an open forum regarding the federally proposed changes to the seat belt observational surveys conducted by states.

Moderator:

  • Traci Pearl, Highway Safety Coordinator, Nevada Department of Public Safety’s Office of Traffic Safety, Carson City, Nev.

Speakers:

  • Dennis Utter, Director, Office of Traffic Records and Analysis, National Center for Statistics and Analysis, NHTSA, Washington, D.C.
  • Pushkin Kachroo, Director, Transportation Research Center, University of Nevada-Las Vegas, Las Vegas, Nev.
  • Karin Mongeon, Manager, Traffic Safety Office, North Dakota
    Department of Transportation, Safety Division, Bismarck, N.D.
  • Chuck DeWeese, Assistant Commissioner, New York Governor’s Traffic Safety Committee, Albany, N.Y.
  • Tim Kerns, Database Engineer, National Study Center for Trauma and EMS, University of Maryland at Baltimore, Baltimore, Md.
12:15 p.m. – 1:45 p.m. Buffet Luncheon in Exhibit Hall
Pershing Exhibition Hall with seating in New York Ballroom
Sponsored by the 2010 GHSA Annual Meeting Exhibitors
2:00 p.m. – 6:00 p.m. Exhibit Teardown
Pershing Exhibition Hall
2:00 p.m. – 3:30 p.m.

Workshop 10
Creative Approaches to Occupant Protection Strategies

Empire AB
This session will provide information on innovative occupant protection initiatives involving cutting edge vehicle technology, teen driver seat belt sensing technology, and a non-technology approach that involves the use of fines.

Moderator:

  • Cheri Marti, Director, Minnesota Office of Traffic Safety, Department of Public Safety, St. Paul, Minn.

Speakers:

  • Tom Artushin, Safety Strategy and Communications Manager, Ford Motor Company, Dearborn, Mich.
  • Max Donath, Professor, Department of Mechanical Engineering and Director, Intelligent Transportation Systems Institute, University of Minnesota, Minneapolis, Minn.
  • James Nichols, Principal, Nichols and Associates, Vienna, Va.

Workshop 11
Automated Enforcement: We've Got Your Number

Atlanta Ballroom
Three different perspectives on automated enforcement will be presented: an overview of safety benefits of automated enforcement programs; a pragmatic perspective from a state that has implemented automatic enforcement; and a law enforcement perspective.

Moderator:

  • Pete Bodyk, Traffic Safety Manager, Kansas Department of Transportation, Topeka, Kan.

Speakers:

  • David Kelly, Executive Director, Partnership for Advancing Road Safety, Springfield, Va.
  • Michael Stout, Director and Governor’s Representative, Division of Traffic Safety, Illinois Department of Transportation, Springfield, Ill.
  • Corporal Cliff Anderson, Traffic Enforcement Unit, Davenport Police Department, Davenport, Iowa

Workshop 12
Reducing Motorcycle Deaths and Injuries
Chouteau Rooms
This session will focus on new developments in motorcycle safety and motorcycle safety research. Presenters will discuss recent motorcycle fatality data, how motorcycle type and rider demographics affect insurance claim rates, the role of anti-lock brake systems, the impact of roadway hazards on motorcycle operations, and observations from a recent international scan on motorcycle safety.

Moderator:

  • Terry Pence, Traffic Safety Director, Traffic Operations Division, Texas Department of Transportation, Austin, Texas

Speakers:

  • James Hedlund, Principal, Highway Safety North, Ithaca, N.Y.
  • Matthew Moore, Vice President, Highway Loss Data Institute, Arlington, Va.
  • Mark Bloschock, Vice President, Special Projects, VRX, Inc., Plano, Texas
3:30 p.m. – 4:00 p.m. Afternoon Break
Empire Foyer
Sponsored by AAA National
4:00 p.m. – 5:00 p.m.

Grantee Workshop
Chouteau Rooms
This workshop will explore the do’s and don’ts of working with State Highway Safety Offices.

Facilitators:

Lowell Porter, Director and Governor’s Representative, Washington Traffic Safety Commission and GHSA Vice Chairman
Lowell Porter
Director and Governor’s Representative
Washington Traffic Safety Commission
and GHSA Vice Chairman
Olympia, Wash.
Troy Costales, Administrator and Governor’s Representative, Oregon Transportation Safety Division
Troy Costales
Administrator and Governor’s Representative
Oregon Transportation Safety Division
Salem, Ore.
6:15 p.m. First bus leaves for the College Basketball Experience
6:30 p.m. – 9:30 p.m. State Night Dinner
College Basketball Experience at Sprint Center
Sponsored by Nissan
9:30 p.m. Last bus leaves for Hyatt Regency Crown Center
Wednesday, September 29
8:00 a.m. – 8:30 a.m. Continental Breakfast
Atlanta Foyer
Sponsored by Laser Technology, Inc.
8:30 a.m. – 10:00 a.m.

Workshop 13
Smarter Roads, Smarter Cars: Can Intelligent Transportation Systems Make Smarter Drivers?
Atlanta B
Experts say technology of future roadways and cars will improve both, but what about the ability of the driver to integrate these technologies into the task of driving? This session will discuss IntelliDrive, the future of the intelligent roadway and the array of technology available to the driver. Questions relating to the impact of each on the driver and on highway safety will be discussed.

Moderator:

  • Robert Dallas, Director and Governor’s Representative, Georgia Governor’s Office of Highway Safety, Atlanta, Ga.

Speakers:

  • Rich Hanowski, Director, Center for Truck & Bus Safety, Virginia Tech Transportation Institute (VTTI), Blacksburg, Va.
  • Tim Johnson, Director, Office of Human-Vehicle Performance, NHTSA, Washington, D.C.
  • John Augustine, Deputy Director, Intelligent Transportation Systems Joint Program Office (JPO), U.S. Department of Transportation, Washington, D.C.

Workshop 14
Innovative Enforcement Techniques
Atlanta A
This workshop will examine emerging enforcement techniques including nighttime seat belt enforcement, multi-state corridor enforcement details conducted during national traffic safety campaigns, and identifying and targeting motorists who text while driving.

Moderator:

  • Michael Stout, Director and Governor’s Representative, Division of Traffic Safety, Illinois Department of Transportation, Springfield, Ill.

Speakers:

  • Lowell Porter, Director and Governor’s Representative, Washington Traffic Safety Commission and GHSA Vice Chairman, Olympia, Wash.
  • Steven Cardarella, Law Enforcement Liaison, NHTSA Region V, Madison, Wis.
  • Sergeant Scott Kristiansen, Buffalo Grove Police Department, Buffalo Grove, Ill.

Workshop 15
Older Driver Safety: A Matter of Stakeholder Cooperation
Chouteau Rooms
Building effective older driver safety programs requires cooperation and coordination among stakeholders such as driver licensing, medical providers, social services and law enforcement. This session will provide some of the tools and systems that can be used to build or enhance your state’s approach to older driver safety.

Moderator:

  • Leanna Depue, Director of Highway Safety, Missouri Department of Transportation, Jefferson City, Mo.

Speakers:

  • Essie Wagner, Program Analyst, NHTSA, Washington, D.C.
  • Jed Johnson, Director, National Center on Senior Transportation, Washington, D.C.
  • Dr. David Carr, Associate Professor of Medicine and Neurology, Washington University, St. Louis, Mo.
  • Dr. Tom Meuser, Director of Gerontology Graduate Program and Associate Professor of Gerontology and Social Work, University of Missouri-St. Louis, St. Louis, Mo.
  • Dr. Marla Berg-Weger, Professor and Director of Field Education, School of Social Work, St. Louis University, St. Louis, Mo.
10:00 a.m. – 10:30 a.m. Morning Break
Atlanta Foyer
Sponsored by Sprint Nextel
10:30 a.m. – 12:00 p.m.

General Session
Toward Zero Deaths: A National Strategic Highway Safety Plan
Atlanta Ballroom
In this session, speakers will review the purpose of the National Strategic Highway Safety Plan, the progress in developing the Plan to date and the relationship of the Plan to the next reauthorization initiatives.

Moderator:

  • Barbara Harsha, Executive Director, GHSA, Washington, D.C.

Speakers:

Honorable Anne Ferro, Administrator, Federal Motor Carrier Safety Administration (FMCSA)
Honorable Anne Ferro
Administrator
Federal Motor Carrier Safety Administration (FMCSA)
Washington, D.C.
Bio
Marlene Markison
Associate Administrator, ROPD
NHTSA
Washington, D.C.
Joe Toole, Associate Administrator for Safety, Federal Highway Administration (FHWA)
Joe Toole
Associate Administrator for Safety
Federal Highway Administration (FHWA)
Washington, D.C.
Tony Kane, Director, Engineering and Technical Services, American Association of State Highway and Transportation Officials (AASHTO)
Tony Kane
Director, Engineering and Technical Services, American Association of State Highway and Transportation Officials (AASHTO)
Washington, D.C.
12:00 p.m. – 2:00 p.m.

Closing Luncheon and General Session
New York Ballroom
Sponsored by LifeSafer Interlock

Master of Ceremonies:

Dave Beach, Director, Utah Office of Highway Safety and GHSA Secretary

Dave Beach
Director
Utah Office of Highway Safety
and GHSA Secretary
Salt Lake City, Utah
Bio

Introduction:

Jonathan Adkins, Director of Communications, GHSA

Jonathan Adkins
Director of Communications
GHSA
Washington, D.C.

Luncheon Speaker:

Matt Richtel, Technology and Business Reporter, The New York Times

Matt Richtel
Technology and Business Reporter
The New York Times
San Francisco, Calif.

2:00 p.m. Adjourn

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