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Directions in Highway Safety, Fall 2007 Cover Page Download Newsletter pdf
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Fall 2007 | Vol. 10 | No. 3

Drive Safely Work Week Tackles High-Risk Driving

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During the first week of October, the Network of Employers for Traffic Safety (NETS) sponsored Drive Safely Work Week, a national campaign to help employers emphasize the importance of driving safely both on and off the job to reduce preventable crashes. The 2007 campaign theme addressed five "high-risk" driving mistakes and provided risk avoidance tips for drivers. The five high-risk driving mistakes were:

According to NETS, traffic crashes are the leading cause of death and injury in the nation's workforce, with the average onthe- job crash costing an employer $16,500. To keep employees safe on the road, employers can educate them about driver safety and promote safe driving practices. Kathy Lusby-Treber, Executive Director of NETS, says "Employers can use the campaign to instill a powerful corporate message about responsible driving and company expectations."

Drive Safely Work Week Logo

The campaign launch took place October 3 at agricultural biotech company Monsanto in St. Louis, where NETS presented a workshop on High-Risk Driving in the Workplace for over 30 multi-national companies. The workshop was the first in a series that will be offered around the country over the next 12 months. Monsanto conducted an onsite seat belt observation as employees entered the campus and promoted the campaign's safe driving messaging to all of their employees. GHSA Board Member and Missouri Highway Safety Division Director Leanna Depue gave a presentation to the employers gathered there the day before the NETS workshop.

More information, including resources for employers, can be found online at www.trafficsafety.org/dsww.asp.