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Spring 2007 | Vol. 10 | No. 1
Driving Skills for Life Program Launches Most Ambitious Year Yet
Driving Skills for Life (DSFL), the teen driving safety program sponsored jointly by the Ford Motor Company Fund and GHSA, has launched its most aggressive year yet with a variety of activities throughout the nation.
DSFL kicked off 2007 with a Ride-and-Drive event in Sacramento which was hosted by GHSA Chairman Christopher J. Murphy. Three-hundred northern California teens received hands-on training, and free educational materials were distributed to area schools.
In February, DSFL announced its participation in a yearlong program called Taking the Lead to educate teens in western Pennsylvania. The partnership will include media messages, special programming, a Rideand- Drive and other outreach.
The effort was launched with DSFL public service announcements which aired during the Super Bowl on Pittsburgh's CBS affiliate, KDKA-TV.
In March, DSFL announced it was coming to central Illinois as part of Operation Teen Safe Driving, a collaborative effort with local officials and the Illinois Department of Transportation. This area was selected because it has experienced an unusually high number of teen driving deaths in the past years. The Illinois effort combines fun with serious reflection as seven area schools will compete to determine which one can create and execute the most professional and effective teen safe driving awareness and training campaign using DSFL as a curriculum. Winning schools and teams will receive generous cash prizes. The Illinois program will culminate with a Ride-and-Drive in mid-May.
In mid-April, a Ride-and-Drive was held in Tennessee and hosted by Kendell Poole, director of the Tennessee Governor's Highway Safety Office. DSFL materials were provided to local schools so those who couldn't attend the event could still benefit from the program by utilizing the educational materials.
New in 2007, DSFL will be awarding grants to five state highway safety offices to help them promote the program in their state. More information will be announced later this year.
According to GHSA Chairman Christopher J. Murphy, "We're really excited about everything that DSFL has planned for 2007. This year's efforts build on past Ride-and-Drive events and will have substantial impact in the communities we visit."
For more information about DSFL, visit www.drivingskillsforlife.com.