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Directions in Highway Safety, Spring 2007 Cover Page Download Newsletter pdf
[781 KB, 12 pgs.]

Summer 2007 | Vol. 10 | No. 2

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Century Council Launches New Girl Talk Program

Last fall, the Century Council (TCC) launched an ambitious program called Girl Talk to promote communication between mothers and daughters about underage drinking. The program was developed as a result of an extensive survey that reveled that mothers of teenage daughters underestimate the occurrence of underage drinking among their own daughters and misjudge the seriousness of the issue.

Girl Talk: Choices and Consequences of Underage Drinking is a comprehensive program, based on these survey results, that speaks to mother and daughters about the dangers of underage drinking.

(Left-right) Dana Fudurich of The Century Council and Soccer Star Julie Foudy with GHSA Chairman Chris Murphy. (Left-right) Dana Fudurich of The Century Council and Soccer Star Julie Foudy with GHSA Chairman Chris Murphy.

To further promote this effort, TCC has partnered with the US Women's National Soccer Team Players' Association. Popular soccer players are promoting the program through public appearances and various marketing initiatives. TCC has held recent outreach events in California, New Jersey, and Oregon.

In California, the program launched on August 1 with the support of GHSA Chairman Christopher J. Murphy. According to Murphy, "Our goal is to encourage moms to have conversations with their teenage daughters about the negative effects and dangers of underage drinking. The survey illustrates a disturbing misperception by mothers about the problems associated with their daughters' alcohol consumption."

To learn more about this program, see the Fall 2006 issue of Directions or visit