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Directions in Highway Safety, Summer 2008 Cover Page Download Newsletter pdf
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Summer 2008 | Vol. 10 | No. 4

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Roadway Safety Foundation Seeks Partners for “Safer Roads” Campaign

The Roadway Safety Foundation (RSF) is seeking applicants for technical assistance to pilot test a "Safer Roads" public information and education campaign in several areas of the country early next year. RSF is a 501(c)(3) nonprofit, educational and charitable organization headquartered in Washington, DC. The mission of the Foundation is to reduce the frequency and severity of motor vehicle crashes, injuries and fatalities through improvements to roadway systems and their environment.

The technical assistance may be in the form of such items as staff time to assist with news conferences and other such events, production of PSAs or advertising time on local radio stations and websites, and hiring local research firms to undertake pre- and post-campaign research.

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The application, which can be downloaded at www.roadwaysafety. org, asks for five items, including: an identification of a current roadway safety problem in the community; identification of appropriate solutions to the problem; a public information and education plan to address it; the organization's ability to leverage existing grassroots networks to reach key target audiences (which include older drivers and decision makers); and a plan for measuring the results of the campaign's success.

The types of groups eligible for the technical assistance include but are not limited to: GHSA members; AAA clubs; AARP state offices; AASHTO members; National Association of County Engineers (NACE) members; local safety advocacy groups and Safe Communities coalitions; cities; and townships.

A technical review panel consisting of representatives from the Roadway Safety Foundation, The Federal Highway Administration, AARP and AAA will select and announce the winners of the technical assistance this fall with campaigns scheduled to be launched in the winter. The campaign is funded through an agreement with the Federal Highway Administration. Applications are due by COB on Friday, August 22.

For additional information please visit or contact Cathy Gillen, RSF Managing Director, at 202-857-1203 or