Winter 2009, Vol. 12 No. 1

Roadway Safety Foundation Announces Technical Assistance Winners

The Roadway Safety Foundation (RSF) has announced the six winners of "Safer Roads: Building Safety into Your Drive" public information and education campaign.

The following organizations will receive technical assistance ranging from $15,000 to $75,000 to undertake public information and education campaigns to raise awareness of the safety benefits and the need for infrastructure and engineering roadway safety improvements:

• South Carolina Department of Transportation for a campaign to educate the public about the safety benefits of paved shoulders and rumble strips;
  
  
• University of Delaware's Institute for Public Administration and the Delaware Center for Transportation for a campaign to educate local officials and the public about the importance of roadway modifications to make roads safer for older drivers;
  
  
• Michigan Department of Transportation to draw attention to the benefits of installing cable barriers along freeway medians;
  
  
• Utah Department of Transportation for a campaign to map a rural road network for the AAA Foundation for Traffic Safety's usRAP (Road Assessment Program), which will work dually as a public resource and roadway improvement guide;
  
  
• Tribal Technical Assistance Program (TTAP) of the Michigan Technological University for a campaign to educate Native Americans about the importance of road safety features;
  
  
• Cook County (MN) Highway Department for a campaign to highlight the importance of roadway safety interventions.

The campaign is funded through a grant from the Federal Highway Administration (FHWA) and was developed to raise awareness of the safety benefits and the need for infrastructure and engineering roadway safety improvements. Panel judges included representatives of RSF, FHWA, AARP and AAA. GHSA staff served on the campaign's communications committee.