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Directions in Highway Safety, Summer 2009 Cover Page Download Newsletter pdf
[624 KB, 12 pgs.]

Summer 2009 | Vol. 12 | No. 2

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AAA and Posit Science Release New Safety Program

The AAA Foundation for Traffic Safety is recommending a new safety program called DriveSharp to improve safety among drivers. The program was created by Posit Science, the leading provider of brain fitness programs. DriveSharp is an interactive series of gamelike computer exercises shown to improve reaction time, reduce crash risk and increase control in most driving conditions.

DriveSharp consists of two computer-based exercises to improve reaction time, visual processing speed, useful field of view and driving ability. The program has over ten hours of play and has been validated by studies funded by the National Institutes of Heath. The program has been found to cut crash risk by up to 50 percent, improve stopping distance by up to 22 feet at 55 miles per hour and help drivers with driving safety as they age.

DriveSharp Cover

“Part of making our nation’s roads safer is helping mature drivers who wish to stay active—a quickly increasing population—maintain or improve their driving safety,” notes AAA Foundation CEO Peter Kissinger. “We are very excited to join with Posit Science in bringing this unique technology to everyone looking for ways to think faster on the road.”

Steven Aldrich, CEO of Posit Science adds, “Our goal at Posit Science is to get science out of the lab and into the real world where it can make a difference in people’s lives.” DriveSharp is sold for $139 but can be found online at for $129. Participating AAA clubs are giving the program to members at a discounted price of $99 for a limited time.