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Directions in Highway Safety, Summer 2009 Cover Page Download Newsletter pdf
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Summer 2009 | Vol. 12 | No. 2

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Moving “Toward Zero Deaths” at Annual Meeting in Savannah

Eliminate Drunk Driving

By: Glynn R. Birch
VP of Community Outreach and Education Services
Innocorp, Ltd. “Makers of Fatal Vision and SIDNE”

As I reflect on my term as MADD National President, I recall seeing firsthand how MADD focused our country on the issue of drunk driving, a problem that tragically touches so many lives. My involvement with MADD was one of the ways I chose to honor my two year-old son Courtney, who died on May 3, 1988. As a result of his tragic death, I feel I must contribute to the mission to stop drunk driving by helping the public believe that drunk driving is 100 percent preventable and by taking action to make it so. My goal is to stop the needless deaths and injuries caused by alcohol related crashes that occur every year.

In my role as Innocorp’s Community Outreach and Education Services Vice President, one of my responsibilities is to help our partners deliver effective campaigns to address the problems caused by alcohol and other drug misuse and abuse through the application of Innocorp tools. We believe that by providing the means for people to make informed choices and take action, we can save lives. Innocorp’s goal is to better understand each State’s goals and objectives to help us continue with the development of new campaigns and tools that help address their challenges.

Glenn Birch Photo

Innocorp started the development of educational tools to support drunken driving prevention campaigns in 1996, with the introduction of the Fatal Vision® Impairment Simulation Goggles. We continue to produce innovative products and campaigns to engage and educate the public about the responsibilities and repercussions of alcohol and other drug use. Twelve years into existence, Innocorp continues to push forward to create the means that will stop traffic deaths and injuries that result from alcohol and other drugs.

Parents, teachers and community coalitions are looking for comprehensive approaches to support teens in making smart, healthy and responsible choices. We work with law enforcement agencies in their communities and with government at the state and local levels on providing these approaches. We are collaborating with our partners to develop model programs using Innocorp tools. One such tool is SIDNE® (Simulated Impaired Driving Experience) a vehicle built to simulate the delayed response that results from impairment. Through SIDNE®, Innocorp customers have engaged and educated audiences of all ages about the hazards of drunk driving and distracted driving while promoting seatbelt use. Innocorp’s goal is to support and strengthen all prevention and awareness initiatives by combining social marketing and innovative technology into comprehensive campaigns that reach the general public. We look forward to scheduling future visits with each state to determine if there are ways we may be of service to them. My aim is to learn from states so that we may continue in the development of new initiatives essential to saving lives and preventing injuries. I would like to thank the states for the work they do to save lives.

Please Contact Glynn Birch at or visit Innocorp at booth # 51 and 52 at the GHSA Annual Meeting.