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Directions in Highway Safety Cover - Summer 2010 Download Newsletter pdf
[2.7 MB, 12 pgs.]

Summer 2010 | Vol. 12 | No. 4

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New Report Reviews Effectiveness of Highway Safety Mass Media Campaigns

The Australian University of Adelaide’s Centre for Automotive Safety Research recently published a report on the value of mass media campaigns in promoting highway safety. The publication – Best practice in road safety mass media campaigns: A literature review – looked at international advertising literature published from 2001 to 2009 to determine what elements of road safety advertising are most effective and for which road user groups.

This report provides an update of the current level of knowledge for road safety advertising (a similar review was conducted in 2001), and it covers the following topics:

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The review concludes with a variety of best practice recommendations for effective highway safety mass media campaign for each of these topics.