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Directions in Highway Safety Cover - Summer 2010 Download Newsletter pdf
[2.7 MB, 12 pgs.]

Summer 2010 | Vol. 12 | No. 4

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Second Summit on Rural Traffic Safety Culture to Convene in July

The National Summit for Rural Traffic Safety Culture will meet July 11-13 for the second time in Big Sky, Montana. The Summit seeks to identify the underlying cultural influences involved in driver behavioral choices, especially in instances of traffic crashes. By better understanding the cultural value placed on risk versus safety in certain driving scenarios, like speeding or texting at the wheel, more effective programs and legislation can be implemented to target the way drivers think about their practices.

AAA Foundation for Traffic Safety

The Summit has become an annual event that this year is sponsored by the AAA Foundation for Traffic Safety, the American Traffic Safety Services Association, the Centers for Disease Control and Prevention, NHTSA and the Center for Excellence in Rural Safety. This year’s objectives build on the progress made by last year’s Summit by connecting theory to practice. Attendees will examine behavioral, attitudinal and organization resistance to traffic safety interventions and will engage one another in small group sessions and larger question/answer sessions.

For more information on the Summit, visit