This project included a scan of publicly available SHSO social media channels and a series of interviews with NHTSA Regional Offices and a sample of nine SHSOs.
A summary report was written and published in 2019.
The final report includes promising practices designed to help inform planning and decision-making for the different platforms, provides examples of messages with high engagement rates and offers some real-world case studies. It also describes new and creative ways SHSOs are sharing information and ideas, as well as how these activities can be effectively measured.
Research Status
Complete
Research Topic
Public Awareness and Messaging
Research Year
2016
