2023 Winner: The Delaware Office of Highway Safety

The Delaware Office of Highway Safety was recognized by GHSA for its “Arrive Alive DE” campaign, an innovative initiative to reach young male drivers, who are disproportionately represented in crashes involving drunk and drugged driving, distracted driving, speeding and lack of seat belt use. The campaign features fun, fast-paced videos set in different locales around the state – such as a beach boardwalk or a popular bar – to engage viewers before transitioning to a related roadway safety message. The campaign’s reach was extensive, as the Delaware Office of Highway Safety experienced a 300% growth in its social media profile following.