Partnerships, Community Outreach and Youth Engagement: Three Approaches to Raise Distracted Driving Awareness

September 26, 2024 | 2 p.m. ET | Virtual

Distracted driving is a pervasive but preventable problem that requires a comprehensive approach. GHSA and General Motors partnered to provide grants to two State Highway Safety Offices and a nonprofit to pilot three different approaches to raise awareness of the dangers of distracted driving. Hear how the Washington Traffic Safety Commission partnered with the Pierce County Target Zero Coalition to pilot a distracted driving prevention project in the state’s second most populated county. Learn about how the District Highway Safety Office is testing cameras to detect distracted driving and utilizing neighborhood-specific awareness campaigns. Plus, hear about an upcoming easy-to-use toolkit that will help SHSOs improve their outreach to youth.

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Moderator

• Olivia Greer, Programs Manager, Governors Highway Safety Association

Welcome Remarks

• Alexis Brandl, Transportation Grantmaking Lead, General Motors

Speakers

• Janine Koffel, Program Manager, Washington Traffic Safety Commission
• Presley Connor, Vulnerable Road User Communications Manager, District Highway Safety Office
• Jayne O'Donnell, Co-Founder and CEO, Youthcast Media Group