2016 GHSA Annual Meeting; Agenda and Presentations

Detailed Program

Saturday, August 27

8:30 a.m. – 5:00 p.m.
GHSA Executive Board Meeting (Board Members only)
Luncheon sponsored by Mercer Consulting Group LLC

Sunday, August 28

All meetings on Sunday are for GHSA State Highway Safety Office Members only.

8:00 a.m. – 5:00 p.m. Registration

8:30 a.m. – 9:30 a.m. New Member Orientation
Sponsored by Cambridge Systematics

9:30 a.m. – 11:00 a.m. Regional Meetings

11:00 a.m. – 5:00 p.m. GHSA Business Meeting
Luncheon sponsored by NASCAR

5:30 p.m. – 7:00 p.m. Welcome Reception & Exhibitor Showcase (Open to all registered attendees)

Monday, August 29

7:30 a.m. – 5:00 p.m. Registration

7:30 a.m. – 12:15 p.m. Exhibits Open

7:30 a.m. – 8:30 a.m. Continental Breakfast in Exhibit Hall

8:30 a.m. – 10:00 a.m.

Opening General Session
With the recent increase in motor vehicle-related fatalities in 2015, the highway safety community must strengthen its focus on driver behavior and address those human choices responsible for 94 percent of crashes. NHTSA Administrator Mark Rosekind will share how the agency is working to encourage the development, and inclusion, of new technologies that will impact driver behavior and driver expectations. New York Times bestselling journalist Matt Richtel will consider how technological innovations can impact the way we drive now and in the future.

Opening Ceremonies

  • Presentation of the Colors -- Washington State Patrol Honor Guard
  • Pledge of Allegiance

Welcome Video

  • Welcome from Washington Governor Jay Inslee
  • Chief John R. Batiste Washington State Patrol
  • Jana Simpler GHSA Chair and Director Delaware Office of Highway Safety

Keynote Speakers

  • Honorable Mark Rosekind Administrator NHTSA | Download Presentation
  • Matt Richtel Pulitzer Prize-winning Author and New York Times Journalist

10:00 a.m. – 10:45 a.m. Morning Break in Exhibit Hall

10:45 a.m. – 12:15 p.m.

Workshop 1 - Drowsy Driving: Asleep at the Wheel
The risk, danger and tragic results of drowsy driving are alarming. NHTSA estimates that 100,000 crashes and over 1,500 deaths each year are the result of sleep-deprived drivers. This workshop will address the risks, consequences and countermeasures related to drowsy driving as well as highlight a new publication on the topic.

Moderator

  • Gary Poedubicky, Acting Director, New Jersey Division of Highway Traffic Safety

Panelists

  • Honorable Mark Rosekind, Ph.D., Administrator, NHTSA
  • Pam Fischer, Principal, Pam Fischer Consulting | Download Presentation
  • Martin Delaney, Assistant Prosecutor, Bergen County, New Jersey Prosecutor’s Office
  • John Lee, Professor, University of Wisconsin-Madison | Download Presentation

Workshop 2 - Communications Strategies: Moving Past Impressions to Behavior Change
Learn about effective traffic safety communication strategies in terms of: data – market research conducted for strategy development and evaluation; outreach strategies used to effectively reach a target demographic (reaching people where they live, work and play); and best practices and lessons learned.

Moderator

  • Karin Mongeon, Safety Division Director, North Dakota Department of Transportation

Panelists

  • Katie Mueller, Communications Manager, Oklahoma Highway Safety Office
  • Jonathan Bandy, Public Information Officer, North Carolina Governor's Highway Safety Program
  • Michael Sandoval, Transportation Planning and Safety Division Director, New Mexico Department of Transportation
  • Chris Cochran, Assistant Director, Marketing and Public Affairs, California Office of Traffic Safety
  • Sam Cole, Communications Manager, Traffic Safety, Colorado Department of Transportation
  • Susan McMeen, Director, Office of Consumer Information, NHTSA

Workshop 3 - TRCCs- Sharing Information and Technological Innovation
Information technology and the sharing of data are vital to the work done by each and every State Highway Safety Office. Panelists featured in the June 2015 publication “State Traffic Records Coordinating Committee Noteworthy Practices Guide” will discuss successful Traffic Records Coordinating Committees (TRCCs) and provide examples of noteworthy practices. NHTSA will provide an overview of current and planned initiatives at the federal level.

Moderator ƒ

  • Audrey Allums, Grants Bureau Chief, Montana Department of Transportation

Panelists ƒ

  • Alicia Sledge, Planning and Administration Section Manager, Michigan Office of Highway Safety Planning ƒ
  • Debi Besser, Program Manager, Washington Traffic Safety Commission ƒ
  • Joe Cristalli, Transportation Principal, Safety Program Coordinator, Connecticut Highway Safety Office ƒ
  • Georgia Chakiris, Regional Administrator, NHTSA

12:15 p.m. – 2:00 p.m.

Welcome Luncheon
Sponsored by The National Road Safety Foundation

Welcome

  • Darrin Grondel, GHSA Secretary and Director, Washington Traffic Safety Commission
  • Ann Rivers Washington State Sentator

Sponsor Remarks ƒƒ

  • Michelle Anderson, Director of Operations, The National Road Safety Foundation

Speaker

  • Jay Rifenbary, Best-selling Author and Motivational Speaker

2:00 p.m. – 5:00 p.m. Exhibits Open

2:00 p.m. – 3:15 p.m.

Workshop 4 - Older Drivers: Maximizing Mobility and Safety
Join this panel of experts for an open discussion addressing the latest research, best practices, challenges, and potential solutions in older driver safety programs.

Moderator

  • Tom Glass, Transportation Planning Manager, Pennsylvania Bureau of Maintenance and Operations

Panelists

  • Laura Krol, Manager, Driver Safety Division, Pennsylvania Department of Transportation
  • Lora Hollingsworth, Chief Safety Officer, Florida State Safety Office ƒ
  • Jake Nelson, Director, Traffic Safety Advocacy & Research, AAA

Workshop 5 - The Known Unknowns: Researching for Results
Why should SHSOs care about research? Because research will identify your highway safety problems, find the most cost-effective strategies to use, and see if what you’ve been doing works or not. This session will give you a 30,000-foot view of behavioral safety research. It will describe how the familiar Countermeasures That Work summarizes the research behind the programs you use or are considering and will outline NHTSA’s planned improvements. It concludes with hot new research on why traffic fatalities changed so dramatically since 2010. With states permitted to use and pool NHTSA funds for research, this session couldn’t be more timely.

Moderator

  • Kristy Rigby, Director, Utah Highway Safety Office

Panelists

  • Heidi Coleman, Chief, Behavioral Research, NHTSA
  • Jim Hedlund, Principal, Highway Safety North | Download Presentation
  • Robert Wunderlich, Center Director, Texas A&M Transportation Institute

Workshop 6 - Technology Trends for Bicyclist and Pedestrian Safety
Join us to discuss the changes coming in vehicle technology to mitigate crashes involving pedestrians and bicyclists, an overview of the most recent pedestrian fatality report, and real-world policies and implications at the city-level.

Moderator

  • Michael Prince, Director, Michigan Office of Highway Safety Planning

Panelists

  • Dan Ryan, Director, Government and Public Affairs, Mazda North American Operations ƒƒ
  • Richard Retting, Principal and National Practice Leader for Safety and Research, Sam Schwartz Consulting ƒ
  • Scott Kubly, Director, Seattle Department of Transportation

3:15 p.m. – 3:45 p.m. Afternoon Break in Exhibit Hall

3:45 p.m. – 5:00 p.m.

Workshop 7 - Taking Action on Distraction
Hear different perspectives on this complex topic, including data on texting laws and approaches that are making a difference in behavior; the latest research and findings; and the implications that new technologies have for reducing distracted driving.

Moderator

  • Debra Hollis, Highway Safety Manager, Arkansas Highway Safety Office

Panelists

  • Kimberly Darrin, Director, Global Public Policy, AT&T External and Legislative Affairs | Download Presentation
  • Tom Artushin, Safety Strategy Manager, Ford Motor Company | Download Presentation
  • Charlie Klauer, Group Leader, Center for Vulnerable Road User Safety, Virginia Tech Transportation Institute | Download Presentation

Workshop 8 - Drug-Impaired Driving in the Age of Legalization
Since the legalization of medical and recreational marijuana, the landscape around impaired driving has changed dramatically for policymakers and traffic safety professionals. What do we know? What is happening in states with legalization? What is the research and data telling us? How do states or jurisdictions prepare for legalization? Hear experts in their fields address research and data on impaired driving and what is happening nationally and at the state level. There are a variety of issues and challenges associated with legalization you need to be aware of. All states and our neighbors in Canada will be impacted. Come with an open mind and lots of questions to consider strategies that will be beneficial to your jurisdiction in combating drug-impaired driving.

Moderator

  • Darrin Grondel, Director, Washington Traffic Safety Commission

Panelists

  • Chuck Hayes, DEC Program Project Manager, International Association of Chiefs of Police
  • Dan Estes, Impaired Driving Program Manager, Oregon Transportation Safety Division
  • Jim Hedlund, Principal, Highway Safety North | Download Presentation
  • Jake Nelson, Director, Traffic Safety Advocacy & Research, AAA

Tuesday, August 30

7:30 a.m. – 12:15 p.m. Registration

7:30 a.m. – 12:00 p.m. Exhibits Open

7:30 a.m. – 8:30 a.m. Continental Breakfast in Exhibit Hall
Sponsored by Toyota Motor Sales, U.S.A., Inc.

8:30 a.m. – 10:00 a.m. General Session - The Road to Autonomous Vehicles - Implications for Driver Behavior Grand Ballroom AB - 2nd Floor Join government and industry experts for a thought-provoking discussion on the evolving role of the driver as vehicles start to incorporate more and more autonomous technologies. Full market penetration of completely autonomous vehicles may be decades away, but many technologies are already being implemented. How are auto manufacturers, the insurance industry and states responding to these rapidfire changes, and what should highway safety professionals consider as we continue to navigate this new frontier? Moderator Darrin Grondel, GHSA Secretary and Director, Washington Traffic Safety Commission Panelists Wayne Bahr Global Director for Automotive Safety Ford Motor Company Chris Mullen Director of Technology Research State Farm® Anne Ferro President & CEO AAMVA 10:00 a.m. – 10:45 a.m. Morning Break in Exhibit Hall Grand Ballroom CD - 2nd Floor Sponsored by Toyota Motor Sales, U.S.A., Inc. 10:45 a.m. – 12:15 p.m. Workshop 9 - Speed and Red-Light Cameras: What States Need to Know Willow A - 2nd Floor Join us for a review of research from the Insurance Institute for Highway Safety regarding the implementation of automated enforcement, to be followed by a double presentation on the ‘Maryland Experience,’ a snapshot of both state-operated systems and processes, and municipal run programs (Montgomery County, MD). Finally, hear from NHTSA regarding regulations for the newly required biennial state survey of automated enforcement systems. Moderator Tom Gianni, Chief, Maryland Highway Safety Office, Maryland Motor Vehicle Administration Panelists Jessica Cicchino, Vice President – Research, Insurance Institute for Highway Safety Download Presentation [1.1 MB, 28 pgs.] Capt. Thomas Didone, Montgomery County, Maryland Police Department Download Presentation [1.3 MB, 18 pgs.] Eric Tabacek, Deputy Director, Office of Traffic and Safety, Maryland State Highway Administration John Marshall, Chief – Safety Programs, NHTSA 10:45 a.m. – 12:15 p.m. Workshop 10 - Ride Sharing and the Safety Impacts Willow B - 2nd Floor On-demand ride sharing is expanding its reach in communities across the country. As more people are becoming comfortable with the technology and using the services, how can highway safety offices work with ride sharing companies to enhance safety messages? Moderator Erik Strickland, Director of Federal Relations, GHSA Panelists Nadia Anderson, Manager, Public Policy and Traffic Safety, Uber Laura Bisesto, Public Policy Manager, Lyft Sam Cole, Communications Manager, Traffic Safety, Colorado Department of Transportation 10:45 a.m. – 12:15 p.m. Workshop 11 - Reaching Teens through Strategic Partnerships Redwood AB - 2nd Floor The most recent national data indicates that fatalities in crashes involving young drivers increased 10 percent from 2014 to 2015. This makes it even more critical to leverage our relationships to reach these at-risk road users. Peer-to-peer programs such as SADD and Family, Career and Community Leaders of America (FCCLA) present a great opportunity to do just that. Learn what both SADD and FCCLA have planned for the future and how to build alliances with these groups in your state. Several examples of current partnerships and programs will be discussed. Moderator Felice Moretti, Program Administrator, Ohio Traffic Safety Office Panelists ƒƒDawn Teixeira, President & CEO, SADD, Inc. Download Presentation [3.1 MB, 14 pgs.] Drugged Driving = Done Driving PSA Zero Nada None PSA ƒSandy Spavone, Executive Director, Family, Career and Community Leaders of America ƒƒƒAudrey Allums, Grants Bureau Chief, Montana Department of Transportation 12:15 p.m. – 2:15 p.m. Highway Safety Awards Presentation and LuncheonMetropolitan Ballroom - 3rd Floor Sponsored by The Foundation for Advancing Alcohol Responsibility Master of Ceremonies Harris Blackwood, GHSA Vice Chair and Director, Georgia Governor’s Office of Highway Safety Sponsor Remarks Brandy Nannini, Vice President of Government Relations and Traffic Safety, Foundation for Advancing Alcohol Responsibility Special Guest Speaker Honorable T. Bella Dinh-Zarr Vice Chairman NTSB Dr. Dinh-Zarr's luncheon Remarks Presentation of Awards 2016 Highway Safety Award Winners 2:30 p.m. – 4:00 p.m. Workshop 12 - Working With Victim Advocates to Impact Change Willow A - 2nd Floor We will provide guidance to states and their partners on how to cultivate relationships with victim advocate groups to create real changes through legislation, policies and high level decision-making. Most of us understand how to involve victim advocates on the media side, getting attention for traffic safety campaigns, and understand the need for victim advocate training, but don’t necessarily know how to engage victim advocates to garner real, long-term changes. We will provide insight on how to do just that. Moderator Don Nail, Director, North Carolina Governor’s Highway Safety Program Panelists Jennifer Smith, Executive Director, StopDistractions.org ƒKathy Bernstein, Sr. Manager, Volunteers & Awards Program, National Safety Council Robin Abel, Secure Your Load 2:30 p.m. – 4:00 p.m. Workshop 13 - FAST Act Factors for Highway Safety Office Management Willow B - 2nd Floor Our edit to Benjamin Franklin’s famous quote is “There are no guarantees in life except death and taxes and CHANGE.” Join us for a robust discussion about the different management choices that have been made by practicing highway safety office executives in response to the FAST Act. In some cases the effort is an immediate response to change and in other cases highway safety offices are making plans for the changes in the future pipeline. Moderator Troy Costales, Governor’s Representative and Administrator, Oregon Transportation Safety Division Panelists Lora Hollingsworth, Chief Safety Officer, Florida State Safety Office Felice Moretti, Program Administrator, Ohio Traffic Safety Office Rhonda Craft, Director, California Office of Traffic Safety ƒJana Simpler, Director, Delaware Office of Highway Safety 2:30 p.m. – 4:00 p.m. Workshop 14 - Using Technology to Address Teen Driving Crash Trends Redwood AB - 2nd Floor Teens love new technology. Learn about the latest research, vehicle technologies, and some innovative programs being used to address teen drivers. Hear about: recent teen driver data, including a preview of upcoming GHSA and Ford Motor Company Fund research on crash trends; vehicle technologies and features parents should consider when purchasing a vehicle for their teen; the effectiveness of both older and newer technologies on crash prevention; how crash warning systems may influence teen driver behavior; a new validated simulator software tool for teens; and a demonstration of Ford Driving Skills for Life’s latest drugged driving suit. Moderator Terry Pence, Traffic Safety Director, Texas Department of Transportation Panelists Pam Fischer, Principal, Pam Fischer Consulting David Kidd, Senior Research Scientist, Insurance Institute for Highway Safety ƒƒJim Graham, Ford Driving Skills for Life Global Program Manager, Ford Motor Company Fund & Community Services ƒVenk Kandadai, Co-founder and CEO, Diagnostic Driving, Inc. 6:30 p.m. – 9:00 p.m. Taste of the State Reception at the Seattle Aquarium Heavy hors d'oeuvres and cash bar Buses begin boarding at 5:45 p.m. and begin departing at 6:00 p.m. on Union Street between 6th and 7th Avenues. Or walk 15 minutes down Union Street to the waterfront. Learn More Wednesday, August 31 8:00 a.m. – 8:30 a.m. Continental Breakfast Grand Ballroom AB Pre-Function Area - 2nd Floor Sponsored by Kia Motors America 8:30 a.m. – 10:00 a.m. General Session - Keeping Law Enforcement Engaged and Safe Grand Ballroom AB - 2nd Floor This informal panel discussion will examine the future of law enforcement in an era of heightened sensitivity and discuss its relation to a national downturn in traffic enforcement. “Traffic enforcement is law enforcement” and is a critical component in our fight to eliminate traffic crashes. How can SHSO’s enhance this critical component while still being sensitive to the current environment in which officers are being asked to work? In addition, panelists will discuss the risks that traffic safety law enforcement officers currently face and how advances in technology can help reduce those risks. Moderator ƒƒƒChuck DeWeese, Assistant Commissioner, New York Governor’s Traffic Safety Committee Panelists Gordon Graham Law Enforcement Risk Management Expert Jonathan Thompson Executive Director & CEO National Sheriffs' Association Chief John R. Batiste Chief Washington State Patrol 10:15 a.m. – 11:45 a.m. Workshop 15 - SHSP Development & Implementation: FAST Act Implications Willow A - 2nd Floor Hear various perspectives on state Strategic Highway Safety Plans (SHSPs). FHWA will set the stage by describing the purpose of and different requirements for SHSPs, while participating states will share their insight and unique approaches to development and implementation. Moderator Chris Madill, Deputy Director, Washington Traffic Safety Commission Panelists Jennifer Warren, Transportation Specialist, Federal Highway Administration Karin Mongeon, Safety Division Director, North Dakota Department of Transportation Glenn Rowe, Chief, Highway Safety and Traffic Operations, Pennsylvania Bureau of Maintenance and Operations Myke Gable, Program Manager, Washington Traffic Safety Commission Tom Gianni, Chief, Maryland Highway Safety Office, Maryland Motor Vehicle Administration ƒ Brian Chandler, Program Director – Transportation Safety, Leidos, Inc. 10:15 a.m. – 11:45 a.m. Workshop 16 - Catastrophic Events: Handling Traffic Safety Tragedies Willow B - 2nd Floor When traffic tragedies strike, how should State Highway Safety Offices respond? Consider how states reacted to three real-world situations: a 200-car pileup in Michigan, multiple pedestrians struck by a driver on the Las Vegas Strip, and a governor who was seriously injured in a crash while not wearing his seatbelt. Learn how law enforcement and public information staff can work together to develop appropriate messages to communicate with the media and the general public. Moderator ƒƒScott Swain, Law Enforcement Liaison, Nevada Office of Traffic Safety Panelists ƒDale Hinz, First Lieutenant, Michigan State Police ƒƒSusan Hohn, Deputy Administrator, Nevada Office of Traffic Safety ƒƒRichard Strader, Sergeant, Las Vegas Metropolitan Police Department ƒƒPam Fischer, Principal, Pam Fischer Consulting 10:15 a.m. – 11:45 a.m. Workshop 17 - The FAST Act and 24/7: Policy and Perspective Redwood AB - 2nd Floor Examine the new section of funding available to states with laws enabling the implementation of a 24/7 program. Attendees will also hear updates on 24/7 research and from those who have a key interest in implementation of the program. Moderator Lee Axdahl, Director, South Dakota Office of Highway Safety Download Presentation [124 KB, 10 pgs.] Panelists Roland Loudenburg, Senior Research Scientist, Mountain Plains Evaluation J.T. Griffin, Chief Government Affairs Officer, MADD Debra Coffey, Vice President – Government Affairs, Smart Start, Inc. 12:00 p.m. – 2:00 p.m. General Session and Closing Luncheon Metropolitan Ballroom - 3rd Floor Sponsored by Michelin North America, Inc. NBA legend Bill Walton is widely considered one of the best speakers from the world of sports. Walton brings his outsized passion to the stage and is sure to inspire you with tales from an improbable life in sports and beyond. He will speak about the secrets of world-class performance, personal and organizational excellence, and how he overcame nearly impossible odds, on the court and off, to persevere and win. Moderator ƒRhonda Craft, Director, California Office of Traffic Safety Sponsor Remarks ƒJennifer Smith, Director, Image and Brands, Michelin North America, Inc. Speaker Bill Walton Motivational Speaker, NBA Legend and Basketball Analyst Looking Toward Louisville 2017 ƒDr. Noelle Hunter, Executive Director, Kentucky Office of Highway Safety 2:00 p.m. Adjourn