The Community Voices for Road Safety program, developed by Travelers Marketing, was recognized by GHSA for its work empowering communities to take the lead in changing driver behavior by co-creating public service campaigns.
The Community Voices for Road Safety program, developed by Travelers Marketing, demonstrated measurable and lasting improvement in roadway safety through its pilot in Brockton, Mass. The program empowers communities to take the lead in changing driver behavior by co-creating public service campaigns that are culturally relevant, personally resonant and grounded in trust. The success of the pilot, which was implemented in partnership with the Massachusetts Department of Transportation and supported by the National Road Safety Foundation, has positioned the model for expansion to other communities and roadway safety issues.