
2025 Winner: Ground Your Parents Campaign

The Ground Your Parents campaign was honored with a Peter K. O'Rourke Special Achievement Award for empowering teens to take the lead in promoting safer driving behaviors at home.
The Ground Your Parents campaign was honored with a Peter K. O'Rourke Special Achievement Award for empowering teens to take the lead in promoting safer driving behaviors at home.
The Ground Your Parents campaign achieved a critical goal: empowering teens to take the lead in promoting safer driving behaviors at home by initiating conversations with their own parents. This innovative, youth-led approach flipped the traditional driver safety narrative – where parents typically educate their teens – and instead encouraged teens to “ground” their parents for unsafe behaviors like texting while driving, speeding or not wearing a seat belt.